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Article about Ricky in Economic Daily Potugal

Carla Castro

06.02.13 09:54

The leader does not give up when he or she hears a “no.”And he must be able to take risks.

The ability to predict and imagine the future “is the best definition of a good leader” for Ricky Cohen, author of Amazon bestseller “Risk to Succeed”. The Risk to Succeed method was applied in the company Conway Stores, managing to increase the retail chain’s sales figures 40 times. Cohen came to Lisbon on May 7 to give a lecture at the Institute Franco-Portuguese Maksen invitation consultant.

In an interview with the Economic Daily, Ricky Cohen ensures that the secret to success is “the ability to take risks.”

It is as if the leader suspends reality to imagine “a new reality that could be, and builds a plan to get there,” he stresses. When a good leader receives a “no”, in terms of them not being able to move their company or career forward, they generally ignore it and treat it as a short pause.

“Leaders are courageous and are not subject to the worldview to which the majority of people ascribe,” noted Ricky Cohen. Leaders approach their careers differently than other people, they see opportunities in just about everything. Risk takers are quick to respond and have a mature and optimistic vision of the world. “The result is the ability to sense an opportunity when others can’t and to create great success”, says the management guru.

For the author of “Risk to Succeed”, to be a good student and get good grades is not enough to be a good leader.This is the minimum requirement. To be a good leader, one must master not only what he was taught, but also to master what he feels and thinks. “Only the intelligent and well trained student, who’s mind is empowered and who’s spirit is courageous can succeed,” he stresses.

And after all, what is it to have emotional intelligence, which became essential to success today? “It is the ability to love yourself unconditionally and have confidence in yourself in any circumstance.” It is, in essence, the ability to think about your own thoughts and feelings and manage them so that they are channeled to the most effective use.

A good leader is honest, transparent, targeted, ready and does not need to raise his voice to be heard. But no one is born a good leader. Learn to be a good leader. And the ‘soft skills’ or behavioral qualities required today in the labor market must also be learned and refined. “It is not a matter of talent but it is a matter of rigorousness and a lifelong commitment to continually self-refine and grow.”

Regarding the role that universities might have to raise more and better leaders, Ricky Cohen has some ideas: Provide more role models from whom their students can take example. Provide more case studies of the personas of those who have succeeded. Teach our students to study the leader before they take note of his/her accomplishments so they can be clear on what it takes to make successful things happen. Invite more real world leaders to present to the students and challenge those leaders to identify the softer elements that have enabled them to be successful.

To read the original article in Portuguese, please click here.